Effective Date: November 24, 2014

We take your privacy seriously. This is why we want you to know how we collect, use, share and protect your information. In addition to this privacy policy, users of the Mid-Columbia Medical Center (MCMC) website should review our Notice of Privacy Practices. This notice describes how medical information about you may be used and disclosed, and how you can get access to this information.

Review our Notice of Privacy Practices

This web privacy policy applies to mcmc.net and other Web locations under MCMC’s control.

What Information Do We Collect?

We respect the right to privacy of all visitors to the MCMC Website. We do not collect information that would personally identify you unless you choose to provide it. This may include, but is not limited to, your personally identifiable information such as your name, address or e-mail address. You may choose not to provide information.

If you choose to join the MCMC Social Media Online Communities, the privacy policy and terms of use of that Website apply. We do, however, keep all direct correspondence private (e.g. direct messages on Twitter or Facebook).

Any personal information given to us (e.g., via appointment request form or event registration) is shared only with staff at MCMC who need this information to respond to your question or request. Information submitted through MCMC’s online forms may also be collected to provide you with email communications, newsletters or related services. We do not share, sell or rent your personal information.

Email Communications, Newsletter and Related Services

MCMC provides you with the opportunity to receive communications from us via third party software. You can sign up for a free email communications and unsubscribe at any time. There is a link at the bottom of every email that allows you to change your subscription settings.

Email communications that you send to us via the email links on our site may be shared with a customer service representative, employee, medical expert or agent that is most able to address your inquiry. We make every effort to respond quickly to any and all communications received. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry.

You may decide at some point that you no longer wish to receive communications from our Website. To stop receiving communications, send an email message to socialmedia@mcmc.net or send regular mail to the following postal address:

Mid-Columbia Medical Center
Attn: Marketing Project Coordinator
1700 East 19th Street
The Dalles, OR 97058

IP Addresses, Cookies and Tracking

Internet Protocol (IP) addresses are numbers automatically assigned to your computer by your Internet Service Provider each time you access the Internet. This number may change or may stay the same each time you go online. The IP address is logged on the server of our Web service provider when your computer requests information from the Website. Like many other Websites, the MCMC Web service provider may use IP addresses to collect aggregate information that is not linked with personal information about you.

MCMC and its Web service provider may use “cookies” to track your site usage for security purposes or to target your interests in an effort to enhance your experience on our site. Cookies are files that help your browser remember certain information from the website so that you can retrieve it later. Cookies transmit information back to the website each time your browser requests a page from the site.

If you do not want to receive and store cookies from a website, you can set your browser to not accept cookies. Consult the “help” section of your browser for more information about turning the cookie feature off. If you decide to turn off cookies, you may not be able to access or use portions of the site or they may not display properly.

How we Use the Information we Collect

We Use the Information we Collect for Activities Such As:

  • Marketing and advertising products and services
  • Conducting research and analysis
  • Communicating about special events or surveys
  • Identifying you on our Websites and tailoring advertisements and offers to you (both on our websites and others) based on your interactions with us online.
  • Evaluating and improving our business

Data Retention

We may retain your information in order to resolve disputes or remarket to you based on your previous interests.

Except for authorized law enforcement investigations or other valid legal processes, we will not share any personally identifiable information we receive from you with any parties outside of MCMC.

We May Share Some Information to Third Parties

We may share your personally identifiable information with third parties who we have engaged to help us provide specific services, like mailing lists. In each case, we will ensure that these third parties have agreed to not use or disclose your personal information except to help us provide the services. MCMC, through its Web services provider, makes an effort to ensure, but does not guarantee, that all third-party partners agree to the same high level of privacy safeguards that MCMC, through its Web services provider, provides to its Website users.

We may provide third parties with aggregate statistics about our visitors, traffic patterns and related site information. These data reflect site-usage patterns gathered during visits to our Website each month, but they do not contain behavioral or identifying information about any individual member unless that member has given us permission to share that information.

To help us determine the effectiveness of MCMC advertising, we work with Web analytics tools (e.g., Google analytics) hosted by third parties who receive non-identifiable information from your browser, including but not limited to the site or the advertisement you came from, your IP address, your general geographic location, your browser and platform information, and the pages you view within our site.

Here is a link to opt out of all Google Analytics: https://tools.google.com/dlpage/gaoptout

Ads by Facebook

We may use Facebook’s remarketing ad program “Custom Audiences” that uses non-identifiable data to better market to you on Facebook. This Facebook ad feature allow us to reach people who have visited our website and deliver the right message to them.

Ads by Google

We use AdWords Remarketing, which is a Remarketing and Behavioral Targeting service provided by Google. It connects the activity of www.mcmc.net with the Adwords advertising network, which allows us to remarketing to people who have already visited our Websites. Read more about how cookie tracking works here: http://www.google.com/policies/technologies/ads/.

MCMC also pays for advertising with Google Ads based on searches people make on Google. Ads are targeted based on location and keywords that are searched. Google Ads also places our display and text ads on Websites that have similar search criteria.

You may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page here: http://www.networkadvertising.org/choices/ You may also opt out of Google’s use of cookies by visiting Google’s Ads Settings here: http://www.google.com/settings/ads

Links to Other Websites

Our Websites link to other Websites, many of which have their own privacy policies. Be sure to review the privacy policy on the site you’re visiting.

Privacy Policy Updates

We may need to update our privacy policy as technology changes and MCMC evolves. If we make significant changes to the privacy policy, we’ll post a message on our Websites. You should check this Privacy Policy frequently for any such changes; however, your continued use of the site shall constitute acceptance of any modifications of the Privacy Policy.

MCMC’s use of information gathered or obtained, whenever used, is subject to the Privacy Policy in effect at the time of such use.

Contact Information

Mid-Columbia Medical Center
Attn: Marketing Project Coordinator
1700 East 19th Street
The Dalles, OR 97058

If you’ve contacted the Website about a privacy-related concern and you do not believe your problem has been addressed, you may file a complaint with MCMC Privacy Office on the phone at 541-296-7299.